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Southside Articles

South Side Articles

Connect the dots with Marketing Automation

It’s like everything else. We figured out automation for the factory floor, and now businesses are automating the more cerebral roles of marketing processes. Are you? Marketing automation shifted away from the pure automation aspect to an integrated marketing approach. Workflows can be connected across multiple channels based upon predefined …

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Google’s “Mobilegeddon” Strikes Search Results!

mobilegeddon

Last year the number of daily searches coming through mobile devices surpassed searches from computers. On April 21, 2015, Google rolled out a major update to better serve smartphone users. If your business appreciates earning revenue from the search engine traffic passing through these ubiquitous devices, this transformation is likely …

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