Business Goes 3D

[box type=”shadow” align=”” class=”” width=””]Welcome to the Web version of the 3d article. For the original article, see[/box]

VR Featured by Home Elevator Company
Elevator co. demos with VR

For an off-beat example of what a company can do with 3d, consider this virtual tour of one of the largest homes in the midwest. Since the massive 18,876 square foot mansion with a 4-story home elevator is well worth exploring, it was chosen for a tour that serves as an excellent example of the future of home shopping. The residential elevator itself was very nicely done with custom tile and woodwork worthy of this luxurious home. The next step was to pick an equally impressive technology for the presentation of the work. That’s why I chose Matterport. Being new, it has a few compatibility issues, but as long as whatever they are loaded on has up-to-date graphics drivers, it works on most browsers, including mobile.

See for yourself:


From start to finish, the entire shoot took us about 4 hours. Even if you merely clicked ordinary snapshots of a mansion like this, you couldn’t get in and out that quickly without skipping significant angles. The outfit lands at roughly $6K, making it a worthy investment for real estate offices that have a plenty of properties to show off and want something relatively quick and easy to use. If that investment is a bit more than you can justify, service providers are getting equipped to do it for about the same price range that traditional photographers charge for still pics.

New Paradigms

First, computers had keyboards attached to a bulky box of noisy fans. Using it required manually typed commands that had to be memorized or derived from cheat sheets so that we could see output on a big CRT monitor. Monitors evolved into full color. Mac and Windows was born, giving rise to a mouse that enabled us to click icons without deciphering cryptic DOS commands. Notebook computers happened and flat screens came along, minaturizing to now allow us to hold a computer in our hands. VR is the next cutting edge for today and will hold true into the future, enabling you to now navigate through an interface merely by turning your head and tapping a touch pad.

The headsets will continue to shrink. During a Silicon Valley trip I met a guy who developed contact lenses as VR displays with built-in HD resolution. Commercial-ready contact lenses might be more than one step beyond the Samsung’s Gear VR that I’m wearing in the photo above, which happens to be the most ridiculous post-collegiate photo ever taken of me. Beyond that, it should be noted that clever engineers at the company previously known as “Google”, now Alphabet (GOOG and GOOGL) are R & D-ing nanotechnology that may enable immersive content providers to bypass eyeballs altogether, sending visual signals directly to optic nerves and perhaps even the visual cortex of the brain. I’ll spare that topic for a future article.

If it seems like too much to think about, perhaps it is. For business purposes, do keep in mind the new innovations often introduce better ways to reach consumer audiences. That goofy looking headset cost me $99 plus tax at Best Buy. The phone was extra. Together from the comfort of my own skull and office chair I can tour homes with fancy elevators, watch movies within what looks like a real movie theater with surround sound and a cinematic 25 foot wide screen. If you don’t like to go to movies alone, the social apps for this thing lets other people join you in the theater so that you can each look around in any direction and see each other and have conversations as your real head movements mirror into your virtual persona. You even see their eyes turn from the screen to you as they talk. Incredible apps are in development so that you can have meetings in virtual conference rooms that are almost like physically standing together and interacting with one another in the same room.

Behind the mystery of nearly every disruptive innovation are business opportunities waiting for someone (perhaps you?) to pounce on a pent-up demand. When you get there, I hope you will report your good fortune back to us. With the right capitalistic mindset, perhaps someday you, too, will be able to afford your own mansion with a 4-stop home elevator in the KC Home Elevator example — at least virtually.